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BCBGeneration. 10 DRESSES FOR EVERY OCCASION.

RosiRoss

BCBG stands for “bon chic, bon genre” it’s a French phrase meaning “good style, good attitude”. It means to be chic and be creative. BCBGeneration is at a lower price point and geared toward a younger audience. It’s also more in tune to the trend

Born in Paris and raised in Los Angeles, we were destined to uphold the chic legacy of the BCBG MAXAZRIA brand and infuse it with the wild, trendsetting spirit of the west coast. BCBGeneration is a full lifestyle brand for the visionary, the fashionable free spirit and the girl with her finger on the pulse of style.

We seek to do more than just keep up with the trends-we want to empower the girls that create them. Headquartered in Los Angeles, an open market of global tastes and ideas for trend-curators and untamed hearts were all about inspiring effortless, spontaneous, daring style choices.

Designed with the modern girl in mind, each new line seeks to be as bold, sophisticated and fresh as the generation that wears it-yours. 

 Below 10 dresses for this season you can’t miss!

 

Surplice Mini Dress

BCBGeneration. 10 DRESSES FOR EVERY OCCASION.

$98.00 ( Shop Now )

This is an evening essential. Cut from a high-shine. Slightly stretchy material that moves with you. This mini dress features draped hip pockets, a racerback, and adjustable shoulder straps.

FEATURES

  • Elasticized waist
  • Adjustable shoulder straps
  • 87% polyester, 13% spandex
  • Machine was

Suggested Style

 Wear it with kimono and high heels of your choice.

 

Rose Print Mini Dress

BCBGeneration. 10 DRESSES FOR EVERY OCCASION.

$54.98 ( Shop Now )

FEATURES

  • True to size
  • Lightweight stretch fabric
  • Size small measures approximately 34″ from shoulder to hem
  • Model is approximately 5’11” (180cm) and is wearing a size XS

Suggested style

Choose Black Leather & A Great Bootie. Swap sandals for booties and add a leather jacket. This is a great in-between look to get you ready for fall. You could easily add a black blazer 

 

Surplice Maxi Dress 

BCBGeneration. 10 DRESSES FOR EVERY OCCASION.

$88.98 ( Shop Now )

Elegantly draped at the front with a tie at the waist. This dress features a sweetheart neckline, adjustable shoulder straps and overlays wrap skirt

FEATURES

  • Sweetheart neckline
  • 100% polyester crepe back satin
  • Machine wash
  • Imported
  • Size & Fit
  • True to size
  • Midweight, non-stretch fabric
  • Size small measures approximately 60″ from shoulder to hem
  • Model is approximately 5’11” (180cm) and is wearing a size XS

Suggested Style

Wear it with a Vest. Looks super summery with this khaki vest and sandals, I can picture this dress with a fur vest or a cargo jacket and boots. By keeping the top layer open yet belted in place, you get a slimming silhouette from that sliver of paisley print. Plus, the belt helps define your waist even amid bulky top layers.

 

Off-Shoulder Cocktail Dress

BCBGeneration. 10 DRESSES FOR EVERY OCCASION.

$84.98 ( Shop Now )

A knee-length cocktail dress with a cold shoulder motif. Finished with a slit up the side. Perfect for any occasion.

FEATURES

  • Concealed zipper with hook-and-eye closure at center back
  • 95% polyester, 5% spandex
  • Hand wash
  • Fits true to size
  • Lightweight stretch fabric
  • Size small measures approximately 34.5″ from shoulder to hem; 29.5″ bust; 25.5″ waist; 34″ hips
  • Model is approximately 5’11” (180 cm) and is wearing a size S

Suggested style

For cocktail events, heels are almost always a must. Ideal for adding a sophisticated finish to your look, heels in a neutral hue, such as black or nude, pair perfectly with cocktail dresses. Choose between a sandal or pump-style for a smart and understated look that will let your dress shine. Alternatively, select a simple dress and add bold shoes and accessories to create a statement.

Don’t forget to add accessories, such as a bag and jewelry. When selecting your accessories, choose pieces that are chic yet exciting and attention-grabbing.

 

Metallic Empire Waist Dress

$108.00 ( Shop Now )

With an empire waist and above-the-knee hemline. This metallic long sleeve dress features elegant draping at the front of the skirt.

FEATURES

  • Concealed zipper at center back
  • 100% polyester novelty jacquard; Lining: 100% polyester interlock
  • Hand wash
  • Bodycon
  • Midweight non-stretch fabric
  • Model is 5’11” (180 cm) and is wearing a size 6

Suggested Style

With Boots, swapping over the knee boots for short booties. This is a great option for cooler temperatures. add a silk scarf here for an added pop of personality.

 

Velvet Mini Dress

$88.00 ( Shop Now )

We’re swooning over this romantic mini dress. Cut from ultra-soft velvet with a touch of stretch. Finished with sheer smock bell sleeves.

FEATURES

  • Pullover
  • Smocking at sleeves
  • 92% polyester, 8% spandex velvet
  • Hand wash
  • True to size
  • Size small measures approximately 34″ from shoulder to hem
  • Lightweight stretch fabric
  • Model is 5’11” (180 cm) and is wearing a size XS

Suggested Style

Snapback hat and floral blazer are the perfect way to play outside of the social gender constructs.

 

Daisy Lace Maxi Dress

$48.99 ( Shop Now )

A sleeveless maxi dress in whimsical daisy lace. Features a strappy, figure-flattering design with a high front slit.

FEATURES

  • Concealed center back zipper and hook and eye closures
  • Adjustable spaghetti straps
  • Fabric Self: 100% polyester daisy lace; Lining: 100% polyester crepe de chine
  • Machine wash
  • Size 6 is approximately 60″ from shoulder to hem; 35.5″ bust; 28.5″ waist; 39.5″ low hip
  • Midweight, non-stretch fabric
  • Floor-length hemline
  • True to fit
  • Model is approximately 5’11” (180cm) and is wearing a Size 2

Suggested Style

 Wear with a leather jacket, a belt, and high heels.

 

Bow Back Cocktail Dress

$138.00 ( Shop Now )

This party-ready dress shines with colorful metallic thread, finished with a grosgrain ribbon trim at the high neckline and peekaboo cutouts at the sides.

FEATURE

  • Concealed zipper with hook-and-eye closure at side
  • 75% polyester, 25% metallic; Lining: 100% polyester crepe de chine; Trim: 100% polyester crepe de chine
  • Hand wash
  • True to size
  • Size 6 measures approximately 49″ from shoulder to hem; 35″ bust; 28.5″ waist
  • Lightweight non-stretch fabric
  • Model is 5’11” (180 cm) and is wearing a size 0

Suggested Style

Layer a cardigan and bootie of your choice

 

Striped Sweater Dress

$108.00 ( Shop Now )

This sleeveless sweater dress is designed in a close-to-body fit with a column silhouette, color-blocked stripes, and a mock neck.

FEATURES

  • Button closure at center back
  • Keyhole cutout at center back
  • 60% viscose, 40% nylon
  • Machine wash
  • Bodycon
  • Lightweight non-stretch fabric
  • Size small measures approximately 46″ from shoulder to hem; 29″ bust; 25″ waist; 29″ hips
  • Model is approximately 5’11” (180 cm) and is wearing a size S

Suggested Style

 Wear with a moto jacket, For cooler days, you can wear this with booties and even a light scarf. And for those warmer days, chucks or even a fun sandal or wedge. Once it gets warmer, you can even just tie a denim jacket around your waist to help cinch you in and add some color and texture.

 

Hibiscus Floral Maxi Dress 

 $68.98 ( Shop Now )

Set a romantic tone with this floral maxi dress in colorful georgette that features an off-the-shoulder design accented with soft ruffle trim and a cutout back.

FEATURES

  • Concealed center back zipper and hook-and-eye closures
  • Hibiscus Floral” print
  • Fabric Self: 100% polyester georgette; Lining: 100% polyester crepe de chine
  • Machine wash
  • Size 6 measures approximately 60″ from shoulder to hem; 28″ waist; 35″ bust; 40.5″ low hip
  • Lightweight, non-stretch fabric
  • Floor-length hemline
  • True to fit
  • Model is approximately 5’11” (180cm) and is wearing a Size 2

Suggested Style

Wear it with Sandals, Denim Jacket and Hat

 

BCBGeneration

 

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