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E.L.F Cosmetics has been delivering flawless makeup looks since it was founded in June of 2004. Founders Joseph Shamah and Scott Vincent Borba originally met at a party in 2002. Borba, an L.A. Beauty Industry Veteran and then NYU Business Student Shamah combined their mutual enthusiasm for creating high-quality inexpensive cosmetics lines. Thus, e.l.f. Cosmetics (short for Eyes, Lips, Face ) was born.

These cosmetics are one of the most affordable beauty brands in the market yet their quality is very much comparable to some high-end brands, making it one of the most craved and talked inline in the beauty world. The brand also stays on top of upcoming trends and beauty looks to keep its offerings and collections fresh and fun.

ELF is PETA certified cruelty free and vegan, so you can feel good about using the product. If you’re looking to switch out your Summer look for a new one for Autumn on a budget, then e.l.f. Cosmetics is the brand for you. 



Matte Eyeshadow in Blushing Rose

Create a flawless, natural look with this lightweight liquid matte eye shadow. This silky-smooth formula defines and contours the eyes for long wear. Infused with vitamin E to help nourish and hydrate.

How to use:

  • Apply color to the eyelid and blend before the color dries.
  •  Reapply for added intensity.
Matte Eyeshadow in Blushing Rose

$4.00 ( Shop Now )

e.l.f. Cosmetics Shimmer Palette

Weightless and easy to blend, this Shimmer Palette is a must-have! The palettes come with a built-in mirror and brush for convenient on the go use. 

How to Use:

With The Brush Provided, Apply Your Chosen or Customized Shimmer Shade over

  • The Brow Bone,
  • Inner Eye Corners,
  • Cheekbones,
  • Cupid ’s bow
  • And Center Of The Lips For Instant Shimmer.

    Need it Nude Eyeshadow Pallete

$10.00 ( Shop Now )

Lock On Liner and Brow Cream In Taupe Blonde

Hello Giggles HG Beauty Crush Award Winner! This cream glides on smoothly to sculpt, shade, and define brows. It can also be used as eye-shadow or eyeliner for gorgeous, long-lasting color.

How to Use:
  • Using an angled eyeliner brush
  • Apply color using short strokes to imitate eyebrow hairs 
  • Line the lash line to define.     
Lock on Liner & Brow Cream


$4.00 ( Shop Now )

Matte Shadow, Brow & Liner Palette

Perfect for on the go use, this triple duty eye palette includes seven matte powders that can be used as liner, brow filler and eyeshadow. This multitasking palette of neutral shades is perfect for contouring and defining the eye for a flawless look. Included in the Matte is a liner brush that expertly blends and sculpt the eye.      

How to Use:     

  • Apply a light shade across the lid.
  • Add depth by applying any of the medium shades to the outer.
  • Use the darkest color to define your eyes by applying it to the upper and lower lash line.

Choose a brow color and fill in sparse areas to make them appear full and defined.     

Matte Shadow, Brow & Liner Palette


$12.00 ( Shop Now )

Iris Beilin Mis Amores Lip Palette

Exclusive Iris Beilin Mis Amores collaboration lip palette includes 6 richly pigmented and creamy lip shades infused with Grape Seed Oil, Shea Butter, and Coconut Oil to help nourish and condition the lips. Iris selected a range of colors that are perfect for everyday life, from ‘keep it cute’ nudes to ‘conquer the world’ reds.

You get six very different shades, from juicy watermelon to a reddish-brown and a peachy nude. If the number in the red is too much for you, you could mix in a touch of the cool taupe pink for a hit of balance.

How to Use:
  • Using the included lip brush apply a single color to the lips or
  •  Mix with another to create your very own custom color.
  •  Reapply as often as needed
Iris Beilin Mis Amores Lip Palette

$8.00 ( Shop Now )

Prism Eye-shadow Palette – Naked

Ultra-Silky Eyeshadow – Six high-pigment eyeshadow shades create the perfect smoky eye. These ultra-silky and lustrous eyeshadows look like a powder but feel like a cream, allowing for a smooth and flawless application.

Enhance your eyes- Luminous, natural shades create a gorgeous range of looks for both day and night. Use dry for a shimmery, pigmented wash of color or wet for an intense, glitter-like shine.

e.l.f. offers a variety of Prism Eyeshadow palettes that compliment every skin tone. The Smoky palette features dark, bold tones while the Sunset palette features stunning peach and pink shade

How to Use:
  • Choose a light neutral color from the palette to apply all over the eyelid as a base or to highlight.
  •  Next, apply a golden shade in the crease to contour.
  •  Then, apply the darkest brown shade to line the eye for depth and a smokey look.

Prism Eyeshadow Palette – Naked

$10.00 ( Shop Now )

Baked Eye-shadow Trio In Brown Bonanza

Three gorgeously coordinated colors come together to create a stunning look. Baked in an oven, these eyeshadows offer rich pigmentation for a beautiful effect and create a stunning blended look.

Infused with active key ingredients Jojoba, Rose, Sunflower, Apricot and Grape to nourish and hydrate the skin. The long-lasting and shimmering color can be worn wet for a vibrant effect or dry for sheer pigmentation, offering a variety of gorgeous eye looks! 

How to Use:
  • With an eye blending brush, apply the top right color in the palette as the base shade all over your eyelid.
  • To define and create depth, apply the bottom shade on the outer corner and in the crease of the eyelid with an eye crease brush.
  • Blend it thoroughly into the base shade.
  • Apply the eye-shadow as eyeliner on your lower lash line with a flat eyeliner brush for added definition.
  • Finally, apply the top left eye-shadow on the inner corners of your eyelid and the brow bone to act as a highlighter.
Baked Eyeshadow Trio

$4.00 ( Shop Now )

Long-Lasting Lustrous Eye-shadow In Toast

Soft and fluffy, these vibrant, shimmering Long-Lasting Lustrous Eye-shadow colors can be used as an eye-shadow or a bold liner. The whipped gel texture is easy to blend and lightweight for lasting comfort and wear. Perfect brow bone highlighter and add extra shimmer for a truly glam look. ‘

How to Use:
  • With an eye-shadow brush or your finger, apply the eye-shadow to your eyelid and blend it for smooth coverage.
  • Wear alone or use it as a highlighter on your brow bone or inner eye corners to complement other eyeshadows.
  • This lustrous eye-shadow can also be used as eyeliner – simply use a flat eyeliner brush to apply a fine line along the lash line.

    Long-Lasting Lustrous Eyeshadow

$3.00 ( Shop Now )

Baked Eye-shadow Palette in California

This palette features 10 gorgeous baked eyeshadows, baked in an oven to offer rich pigmentation for a beautiful effect. The silky and blendable formula provides a smooth and even application with each sweep of color.

Nourishing formula – The silky and blendable formula, infused with natural ingredients such as Jojoba, Rose, Sunflower, Apricot, and Grape, nourishes and hydrates skin.

Create a perfect everyday look by pairing this shimmering shade with neutral matte eyeshadow. For an eye-catching glitter effect, apply shadow with a wet brush to achieve a vibrant and metallic finish.

How to Use:
  • Sweep a single shade over the eyelid for a warm, bronzed finish or
  •  Mix variations of light and dark gold and brown shades to create depth.
Baked Eyeshadow Palette – California

$10.00 ( Shop Now )

E.L.F Best Autumn Products Rosi Ross

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