Lafuma, “Le Feiye” in Chinese was born in 1930 in Annecy-France and named after the three brothers (Victor, Alfred & Gabriel) who founded the brand out of their attachment to mountains and nature. The brand logo represents a maple leaf that is everywhere in France, conveying the brand spirit, freedom, romance, and awe. Lafuma is a French outdoor fashion brand with a combination of travel, life, nature, and city.


Lafuma products are designed with style and ergonomic to provide the best comfort and protection in all outdoor activities. When it comes to “durability”, this is the product that “us” as a consumer will be able to keep for a long time, in total confidence, and whose manufacture and use will have the lowest possible impact to our environment.

For 8 decades, Lafuma has been designing products that are built to last, resisting the worst conditions, the mountains can throw at them. In 2013, Lafuma clothing style has changed to be more fashionable, not only outdoors, but also casual and fashionable clothing that can be worn in the city.

According to the statistics of the French Sports Association, Lafuma is a leading outdoor brand in Europe and France. Today, Lafuma has traveled through 45 countries and regions around the world for 87 years. It is recognized as an international first-line outdoor lifestyle brand with a wide range of products, high technology content, unique design, and practicality.

Product Technology

When technology is fashionable, a fabric technology revolution in the outdoor industry is launched. Recently, Lafuma has announced its own tech series LXT, which are divided into eight series: waterproof, windproof, ultra-light, quick-drying, lightweight, warm, heat, antibacterial, etc., to meet the various functional needs.

Lafuma Design Director

Ali Zaijing is currently working as a design director at Lafuma China. In 2014, when she prepared her master’s thesis in the UK, she felt the charm of the Chinese market. When she graduated, she came to work in China. In 2007, she entered the Lafuma brand under the LG FASHION, a famous Korean fashion company. In the traditional outdoor clothing that focuses on Performance and Function, the addition of Style and Color differentiated elements has been recognized as soon as it is available, and it has also achieved a 10x increase in 2007-2010.




Lafuma was one of the highlighted runaways on the show during Shanghai Fashion Week and me being a street style lover and a sports kind of girl couldn’t miss this RSVP. There were about 41 pieces being showcased by models, all mixed on skin tone, hair style, and body complexities with a runaway mood that put you to wonder about a next hike or outdoor adventure. I love most of the pieces and really got my sporty spirit. 


Image result for 上海时装周 lafuma

Image result for 上海时装周 lafuma

Image result for 上海时装周 lafuma


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  • Here I am
Thinking about tacos 🌮
What are you thinking about?😼
📍Yu Garden
#shanghai #foodie #instagrammer #pictureframes
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There are 2 kind of people in this world people that drive their life by acting upon it and the people which life move as consequence of others peoples actions🍯
Either of both are GOOD if you are happy with the life you have. But the more educated you are about a topic, the more confident you are in that topic, right?  SO GET TO KNOW WHAT KIND OF PEOPLE YOU ARE.🦎🐍
Understanding yourself and why you feel and act the way you do about life, friends, love, or work - and having empathy enough to understand why other people may act differently to the same situations - will lead you to master the topic of SELF. Which is the 20% of the 100% of total things that happens in your life on daily basis. 
  • I bet you didn't know Empress Cixi from the Qin Dynasty was served 120 dishes for each meal😲
In addition to the palace’s “Imperial Kitchen” Cixi had her own exclusive kitchen built within the Forbidden City -in Beijing-, known as the “Western Kitchen”. 🍗🍖🥚🍯
It was subdivided into five areas – the meat section, vegetarian section, rice, bun and noodle section, snack section and pastry section.🥔🍞🍖🍫
Staff of the Western Kitchen were capable of making more than 400 different kinds of pastry, 4,000 dishes and also rare delicacies, which included bird’s nest, shark’s fin and bear’s paw🍗🥚🍯🌶
Tell that to bae when he complains about making you pancakes❤️
#china #chinesefood #historyfacts  #instagrammers
  • This simple aesthetics took 3 hours🐉
In ancient times, the Chinese clothing worn by emperors, noblemen, and officials used color and pattern to signify rank. The association of rank to a particular color and pattern was known as the Regulation Attire System. In accordance with the yin-yang and five element theory, blue, red, white, black, and yellow represent East, South, West, North, and Central, respectively. Yellow not only indicates central, but it also represents the Earth. Thus, the emperor’s clothes always made use of the color yellow🌙
The pattern designs on clothing also indicated rank. The emperor’s clothes had 12 pattern designs, each with a unique meaning.🔖
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  • Thanks everybody for those bday wishes!!!! ⚡️Thanks for the support and the love. This year was so different I had to stay in Shanghai to fix my visa so I wasn't allowed to leave China and I was so frustrated cuz -as always- I had planed a trip. But I got most than fortunate with all your love, support messages, nudes and memes lol, videos, I still receiving until today. I am so lucky for everyone of you online and offline 💯❤️ I deeply thank you for following me on my biggest dream 🎊🔖🌹 God bless you all. No exceptions. 🐉🎈