Lafuma, “Le Feiye” in Chinese was born in 1930 in Annecy-France and named after the three brothers (Victor, Alfred & Gabriel) who founded the brand out of their attachment to mountains and nature. The brand logo represents a maple leaf that is everywhere in France, conveying the brand spirit, freedom, romance, and awe. Lafuma is a French outdoor fashion brand with a combination of travel, life, nature, and city.


Lafuma products are designed with style and ergonomic to provide the best comfort and protection in all outdoor activities. When it comes to “durability”, this is the product that “us” as a consumer will be able to keep for a long time, in total confidence, and whose manufacture and use will have the lowest possible impact to our environment.

For 8 decades, Lafuma has been designing products that are built to last, resisting the worst conditions, the mountains can throw at them. In 2013, Lafuma clothing style has changed to be more fashionable, not only outdoors, but also casual and fashionable clothing that can be worn in the city.

According to the statistics of the French Sports Association, Lafuma is a leading outdoor brand in Europe and France. Today, Lafuma has traveled through 45 countries and regions around the world for 87 years. It is recognized as an international first-line outdoor lifestyle brand with a wide range of products, high technology content, unique design, and practicality.

Product Technology

When technology is fashionable, a fabric technology revolution in the outdoor industry is launched. Recently, Lafuma has announced its own tech series LXT, which are divided into eight series: waterproof, windproof, ultra-light, quick-drying, lightweight, warm, heat, antibacterial, etc., to meet the various functional needs.

Lafuma Design Director

Ali Zaijing is currently working as a design director at Lafuma China. In 2014, when she prepared her master’s thesis in the UK, she felt the charm of the Chinese market. When she graduated, she came to work in China. In 2007, she entered the Lafuma brand under the LG FASHION, a famous Korean fashion company. In the traditional outdoor clothing that focuses on Performance and Function, the addition of Style and Color differentiated elements has been recognized as soon as it is available, and it has also achieved a 10x increase in 2007-2010.




Lafuma was one of the highlighted runaways on the show during Shanghai Fashion Week and me being a street style lover and a sports kind of girl couldn’t miss this RSVP. There were about 41 pieces being showcased by models, all mixed on skin tone, hair style, and body complexities with a runaway mood that put you to wonder about a next hike or outdoor adventure. I love most of the pieces and really got my sporty spirit. 


Image result for 上海时装周 lafuma

Image result for 上海时装周 lafuma

Image result for 上海时装周 lafuma


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  • Never too over dressed, never too over educated🔥
This and 10 tips from @karllagerfeld we all should follow and of course, put in practice👉
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  • Long life to the King🧔
@karllagerfeld behavior was almost as captivating as his gorgeous and sometimes daring fashion designs. Here are 11 fashionable facts we should pick up from his legacy:
#1. Never use the word “CHEAP”. Today everybody can look chic in inexpensive clothes (the rich buy them too). There is good clothing design on every level today. You can be the chicest thing in the world in a T-shirt and jeans — it’s up to you.💸
#2. If you want to reinvent a newly impeccable YOU in the most modest of outfits, don’t skip on makeup, and be sure to have flawless skin and hair. That will have more impact than expensive clothes.💝
#3. You CANT fake chic, but you can be chic and fake fur🐆
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#5. Think PINK but don’t wear it.
#6. Buy what you KNOW works for your body and only buy something if it fits well🐉
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#8. Dress for YOURSELF and the man you love. Women dressing to impress other women — forget about that. It’s a very bad way of thinking🧠
#9. Don’t wear what you question, wear what you think is RIGHT for you👗
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  • Many people think that meditation is about quieting the mind and relieving stress. Sure, your mind will quiet, and stress relief is good. But there are more important things on the practice of mindfulness. I have learned this 10 key things by meditating only 5 min a day with @headspace for the past year:
1. We're all interconnected✨
2. Our world is crazy (our existence is both fragile and amazing)✖️
3. We all have creativity within us🧬
4. If you change your perspective you change your life🔮
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6. The present moment is a renewable source of joy💛
7. Life doesn't have to be lived on fast-forward🔖
8. Self-awareness is our greatest gift🧧
9. You have to let some things develop on their own➰
10. All that exists is the present moment✔️
Mindfulness will show you that all that exists is the present moment, nothing else. Everything is right here, right now, waiting for you to appreciate it💡🎊
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The most amazing and transformative times in your life will always be the unexpected ones. The ones you will not plan and the ones that you will not think were going to make a big difference in your life🗝
Easier to say than practice and that’s why when I feel anxious or stressed I take 5 minutes of mindfulness meditation with @headspace👈
5 min of simple guided meditation a day is a total of 140 minutes of personal peace and self awareness a month!✔️
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  • When life is sweet, say thank you and celebrate. And when life is bitter, say thank you and grow.🔥✨
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