STYLENANDA. THE PINK HOTEL.

STYLENANDA. THE PINK HOTEL.

If you know me, you know I love going to places with good -to extreme good-aesthetics and my first visit to Korea had to be full of it!
As a girl who lives in China, I consume Korean skincare products on daily basis and even if I am not a big fan of makeup I couldn’t leave without giving a full tour to the original 3CE flagship store in Seoul, best known for its fashion name: Stylenanda Hotel.
 
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Located on Myeongdong –one of the most touristic places to go shopping in Seoul- the Nanda Hotel is a 5-floor building with a lot of reminiscence of the Grand Budapest Hotel and a lot of good aesthetics and fun inside. Most close to The Chocolate Factory is all that a young fashionista wants: affordable clothing, cool aesthetics, awesome corners for Instagram and well-selected background music on every floor.
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Far from promoting 3CE which is their line of lipsticks and makeup that you can find also in Sephora, you can look for clothing, shoes, and accessories. ALL TO DIE FOR. The whole building is decorated as a hotel, so aesthetically is a must to see. Every floor has its own concept, so as you try the clothing you need to call your concierge.
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The Lobby, The Laundry, and The pool were the ones I liked the most.
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Now let’s talk about aesthetics if you are creating a store with a full journey experience, or what you crave for -as me- are places that can drive you into a story, this is a good example.
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Having in mind that what customers really are into is jumping to another land and having a sensorial experience with the products is basically what marketing and merchandising are these days Style Nanda has customized the whole building. So why not to have a drink or a coffee at the pool flor, you can also go to the roof to take incredible good pictures. This is going to be stick to your memories FOREVER.
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Last and not least, the decor in all the floors are just outstanding, starting with the fact that creativity is leading the details most of all on packaging and products, chosen to match the demand and the concept of the shop.
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If you are a designer, fashion creative, merchandiser or just love aesthetics like me and you are visiting Seoul, this is def. a place you have to stop by.
Seoul Address:
Seoul, Mapo-gu, 335-21
스타일난다 플래그십 스토어
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