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STYLENANDA. THE PINK HOTEL.

STYLENANDA. THE PINK HOTEL.

RosiRoss
If you know me, you know I love going to places with good -to extreme good-aesthetics. And, my first visit to Korea had to be full of it!
As a girl who lives in China, I consume Korean skincare products on daily basis. Though I’m not a big fan of makeup I couldn’t leave without giving a full tour to the original 3CE flagship store in Seoul. It’s best known for its fashion name: Stylenanda Hotel.
STYLE NANDA. THE PINK HOTEL.
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Style Nanda Hotel

Located in Myeongdong – one of the most touristic places to go shopping in Seoul. The Nanda Hotel is a 5-floor building with a lot of reminiscence of the Grand Budapest Hotel and a lot of good aesthetics and fun inside. It is close to The Chocolate Factory which is all that a young fashionista wants. Affordable clothing, cool aesthetics, awesome corners for Instagram and well-selected background music on every floor.
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STYLE NANDA. THE PINK HOTEL. STYLE NANDA. THE PINK HOTEL.
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Far from promoting 3CE which is their line of lipsticks and makeup, you can also find it in Sephora. You can look for clothing, shoes, and accessories. ALL TO DIE FOR. The whole building is decorated aesthetically and it’s a must-see! Every floor has its own concept, so as you try the clothing you need to call your concierge.
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The Lobby, The Laundry, and the pool were the ones I liked the most.

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Now let’s talk about aesthetics. If you are creating a store full of journey experience, or what you crave for -as me- are places that can drive you into a story, this is a good example.
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Having in mind that what customers really want is jumping to another land. And having a sensorial experience with the products is basically what marketing and merchandising are on these days. Style Nanda has customized the whole building. So why not have a drink or coffee at the pool floor? You can also go to the roof to take incredible good pictures. This is going to stick on your memories FOREVER!
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The last but not the least, the decors on all the floors are just outstanding because it was decorated well enough. Starting with their creativity which is leading the details. Most of all, the product’s packaging were carefully chosen to match the demand and the concept of the shop.
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If you are a designer, fashion creative, merchandiser and love the idea of aesthetics,  and would be visiting Seoul, I can guarantee that this is a place you should stop by.
Seoul Address:
Seoul, Mapo-gu, 335-21
스타일난다 플래그십 스토어
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