衣架, born in China in 2012, has swiftly ascended as a premier women’s brand under the esteemed Oriental International Group. Renowned for its fusion of contemporary design with Oriental essence, the brand has made significant strides in the fashion landscape, notably gracing the stages of Shanghai Fashion Week within a mere six years of inception. With a discerning focus on China’s burgeoning “new middle class,” aged between 28 to 40, 衣架 is steadfast in its commitment to delivering sophisticated high fashion tailored to the mature woman.
Artistry intertwines seamlessly with reality within the realm of 衣架, where every garment serves as a canvas for self-expression and cultural narrative. Embracing the philosophy that “Art is derived from life and above life,” the brand draws inspiration from society and the environment, infusing each piece with emotive prints and distinctive accessories. By transcending mere attire, 衣架 encapsulates the essence of human character, conveying emotions and interpreting life itself.
Central to 衣架’s ethos is a celebration of elegance, independence, and non-conventionalism, all underpinned by a contemporary Oriental aesthetic. This distinctive visual identity serves as a cornerstone for the brand’s global expansion, resonating with audiences worldwide and championing a design narrative that transcends borders.
Design Director
At the helm of creativity stands Yan Ling Ling, a luminary with 16 years of experience in the apparel industry. With a keen sense of trend and a portfolio enriched by stints at prestigious brands such as Lily, Ling Ling spearheads 衣架’s pursuit of elegance and confidence. Under her visionary leadership, the brand’s design team crafts over 100 original fashion pieces annually, catering to the discerning tastes of Chinese modern women.
The essence of 衣架’s latest collection, “New Knight Spirit,” is a testament to its innovative approach to fashion storytelling. Drawing inspiration from retro aesthetics and intricate detailing, the collection embodies the contemporary woman’s ethos of courage, confidence, and elegance. Rooted in the resurgence of medieval art, the “New Knight Spirit” trend encapsulates a spiritual resonance, offering a poignant commentary on the evolving narratives surrounding femininity.
Runway “New Knight Spirit”
Capturing the essence of the “New Knight Spirit,” the 2019 collection exudes bravery, confidence, elegance, and restraint. Inspired by the unstoppable spirit of Muse Georgia O’ Keeffe, 衣架’s designs celebrate the enduring beauty of women, encouraging them to break free from societal expectations and express themselves boldly.
In summary, 衣架 stands out as a beacon of innovation and sophistication in the world of women’s high fashion. With a steadfast commitment to elegance, cultural relevance, and stories that uplift, the brand continues to redefine fashion, one stunning piece at a time.
