Soigné Middle East, a fresh voice in fashion journalism, made a bold debut on February 10, 2025, with its inaugural print issue. This highly anticipated release was marked by an unforgettable launch event at Babel, located in Dubai Mall’s Fashion Avenue, a luxurious space that perfectly complemented the magazine’s sophisticated yet inclusive ethos. It was an evening that combined creativity, inspiration, and glamour, with guests from all walks of life coming together to celebrate a momentous occasion in the Middle Eastern fashion industry.
The event set the stage for Soigné Middle East’s vision: a magazine that reflects the diverse, modern, and ever-evolving nature of the region’s fashion scene. More than just a publication, it is a platform that celebrates inclusivity and challenges traditional norms within the fashion industry. The launch marked a new chapter, where the magazine sought to redefine fashion media by emphasizing diverse perspectives and modest fashion while remaining at the forefront of trends and culture.
Soigné Middle East’s debut was a much-needed breath of fresh air in a region that has seen an explosion of creativity, but where mainstream fashion media often struggles to represent the cultural nuances and distinctiveness of the Middle Eastern and North African communities. The event was not merely about introducing a magazine; it was about setting a new precedent, offering a space where diverse voices, cultures, and perspectives could be celebrated. It wasn’t just an ordinary launch party—it was the beginning of a cultural shift in the region’s media landscape.
An Intimate Dinner with a Creative Twist
As the evening unfolded, the atmosphere in Babel exuded a warmth that was both intimate and sophisticated. The venue was designed to allow for meaningful interaction between guests—an essential element in creating an event that was both celebratory and reflective of Soigné Middle East’s focus on fostering connection. The intimate setting made it possible for guests to engage in thoughtful conversations about fashion, culture, and the future of the industry in the Middle East. Over the course of the evening, guests mingled freely, exchanging ideas and insights about what they hoped to see from this new magazine.
For many in attendance, this was the first opportunity to witness Soigné Middle East’s editorial vision in print. The magazine’s first issue was an embodiment of the inclusive, modern spirit of the publication. Guests who had followed the magazine’s social media buzz and digital presence were eager to see its aesthetic translated into print. The physical magazine is a celebration of art, culture, and style, capturing both the contemporary pulse of Middle Eastern fashion and the rich diversity that makes the region so dynamic. It featured a wide range of topics, from the latest in modest fashion to in-depth profiles on rising designers, showcasing the many layers that make up the region’s fashion identity.
What set Soigné Middle East apart from its counterparts was its dedication to telling authentic stories that reflect the daily lives, aspirations, and creativity of Middle Eastern individuals. Throughout the evening, discussions about fashion, beauty, and identity were framed by an overarching theme of inclusivity. The magazine’s editors made a conscious effort to ensure that the content catered to diverse audiences, blending high fashion with accessible styling ideas and ensuring a platform for both established designers and emerging talents.
The intimate dinner gave guests the chance to experience the first issue firsthand, but it also allowed for discussions that were rich in thought and reflective of the cultural shift that Soigné Middle East is attempting to spark in the fashion world. For many of the attendees, it was a moment of reflection on how fashion can be a tool for social change and cultural evolution.
The Perfect Venue: Babel at Dubai Mall
Choosing Babel as the venue for the launch was a masterstroke. The restaurant, located in the heart of Dubai Mall’s Fashion Avenue, has long been a place where sophistication meets style. With its chic interior and attention to detail, it felt like a natural extension of the Soigné brand. The space was transformed for the event, with soft lighting and delicate floral arrangements that enhanced the event’s atmosphere without overshadowing the magazine’s central role. Every detail, from the color palette to the layout, was thoughtfully designed to align with the message of the magazine itself: that beauty exists in diversity and that fashion is a form of expression that should be celebrated in all its forms.
The venue’s open yet intimate layout allowed guests to engage in meaningful conversations and connect with one another in a way that felt personal. The chic decor echoed the magazine’s aesthetic—modern and elegant, yet welcoming and accessible. The night was not just about admiring high fashion; it was about connecting with the people behind the magazine, the fashion industry, and the cultural shifts that were underway. Babel’s ambiance provided a beautiful backdrop for such an event, creating the perfect environment for people to mingle, share ideas, and celebrate the groundbreaking launch of Soigné Middle East.
As the evening went on, guests were treated to an array of Mediterranean-inspired dishes, each more exquisite than the last. The food served at the event reflected the diversity of the guests in attendance, and in a way, it mirrored the mission of Soigné Middle East itself: to embrace and celebrate different cultures, tastes, and perspectives. The conversations flowed as easily as the wine, and the night felt like an endless exploration of creative ideas and future possibilities.
A Night of Star Power: The Faces of Soigné Middle East
No launch event would be complete without the presence of stars, and Soigné Middle East certainly brought out a dazzling array of influential personalities. Among the evening’s most notable guests was Ameni Esseibi, the cover star for Soigné Middle East’s debut issue. Ameni is not just a model but a trailblazer in the world of fashion, known for her bold and empowering presence. Her appearance at the launch was significant, as it symbolized the magazine’s commitment to showcasing diverse and powerful women who are redefining beauty standards in the Middle East.
Ameni’s presence at the launch only added to the glamour of the evening. Her striking appearance was matched by her passionate advocacy for fashion that embraces individuality, modesty, and empowerment. She spoke about the importance of using fashion as a tool to express one’s unique identity and emphasized that modest fashion could be just as creative, dynamic, and powerful as any other form of fashion. In her, Soigné Middle East found a perfect representative of its mission—a woman who is not afraid to break boundaries and pave the way for future generations of designers, stylists, and influencers.
In addition to Ameni, Netflix MENA stars graced the event with their presence, further underlining the connection between fashion and pop culture. These actors and influencers have been instrumental in shaping the contemporary cultural landscape of the Middle East, and their attendance at the launch highlighted the symbiotic relationship between fashion, entertainment, and media in today’s world. Their involvement with Soigné Middle East signals the magazine’s desire to build a bridge between fashion and other creative industries, highlighting the interconnectedness of all forms of artistic expression.
The event was a veritable who’s who of Middle Eastern fashion, entertainment, and culture. It was clear that Soigné Middle East had already become a powerful force, drawing together individuals who are shaping the future of the region in meaningful ways.
Soigné Middle East: The Birth of a New Fashion Narrative
Soigné Middle East is not just another fashion magazine—it’s a platform that strives to reshape how fashion is viewed in the region. The magazine is committed to redefining fashion journalism by offering content that speaks to the cultural richness and diversity of the Middle East. It does not merely follow trends but seeks to push boundaries, giving voice to underrepresented perspectives and celebrating the beauty in difference.
The debut issue’s focus on modest fashion is a testament to the magazine’s innovative approach. Modesty in fashion has often been misunderstood or overlooked by many mainstream fashion outlets, but Soigné Middle East places it at the forefront of its editorial content. The magazine presents modest fashion in a modern light, showcasing designers who are incorporating contemporary elements into traditional styles, giving readers new ways to think about modest dressing. This theme was not only present in the magazine’s content but also reflected in the conversations and discussions during the launch event. It was clear that Soigné Middle East was carving a niche for itself in a space that has long been underserved by mainstream fashion media.
The magazine is more than just a space to showcase the latest fashion trends; it’s a space to foster meaningful conversations about how fashion can evolve in response to cultural, social, and economic shifts. Soigné Middle East recognizes that fashion is not just about what we wear—it’s about the stories we tell through what we choose to put on our bodies, and how those stories connect us to the world around us.
A New Chapter for Middle Eastern Fashion Media
The debut of Soigné Middle East marks the beginning of a transformative period for fashion media in the region. It’s not just about a magazine—it’s about creating a space for conversations that reflect the true diversity of the Middle Eastern experience. The magazine’s commitment to celebrating every facet of the region’s culture, fashion, and identity has already set it apart as a leader in the industry.
As Soigné Middle East continues to grow and evolve, it will undoubtedly continue to reshape the narrative of fashion in the region. The launch event was just the beginning, and the magazine’s future promises to be as exciting, bold, and diverse as the people and cultures it seeks to represent. The debut issue is only the beginning, and with each future edition, Soigné Middle East is sure to continue pushing the boundaries of what fashion media can be, while remaining rooted in the values of inclusivity, authenticity, and empowerment.
In the months and years to come, Soigné Middle East is poised to become an essential part of the region’s cultural fabric. With its fresh perspective on fashion, its commitment to inclusivity, and its dedication to showcasing the diversity of the Middle East, Soigné Middle East is redefining what it means to be a fashion magazine in the modern world.
For those who attended the launch, it was clear that the future of fashion journalism in the Middle East has arrived. The night was filled with hope, excitement, and the promise of more groundbreaking content from Soigné Middle East. This debut issue was just the beginning of a larger movement—one that will continue to inspire, educate, and empower fashion lovers across the region for years to come.
