Tag: Rosi Rossfuture of beauty
HOW CREAM-TO-POWDER AND STICK FORMATS REDEFINED MAKEUP
Julep’s stick makeup range is a case study in cream-to-powder technology — this editorial examines the science letting a single product apply with a cream’s slip and set with a powder’s longevity, across twelve products.
DEMOCRATISING BEAUTY: HOW E.L.F. REWROTE THE ECONOMY OF MAKEUP
e.l.f. Cosmetics built the argument that price is not a reliable indicator of formulation quality — this editorial examines its thirteen-product range as a masstige case study and what it reveals about beauty’s economy.