“Focusing on style and creativity and focus on quality over quantity”
As they say; “it’s good to be on time” is the leading trade show, which maintains a high standard of the by-invitation-only show, it sets a high standard for the industry, serving as a vital link between designers, buyers, brands, media, and retail attendees. This platform goes beyond showcasing designs; it catalyzes sales, redefining the traditional notion of a clothing show.
The Shanghai Fashion Week
Shanghai Fashion Week never fails to dazzle with its innovative themes and dynamic showcases, and this year’s theme of “Personal Expression” truly epitomized the spirit of creativity and individuality. Held at the picturesque Taiping Hu Park of Shanghai Xintiandi, the focus on mid and high-end designer brands beautifully integrated functionality with expressive design elements.
What’s particularly striking is the shift towards addressing socially relevant issues like feminism, cultural heritage, and public interest, resonating with the evolving consumer habits of China’s younger generations. Through captivating catwalks, thought-provoking presentations, and engaging trade shows, Shanghai Fashion Week continues to inspire and elevate the Chinese fashion industry by bringing together influential voices from around the globe.
“The Fashion Master”
“The Fashion Master” segment of Shanghai Fashion Week, known as SFW, is a captivating initiative akin to the renowned “Project Runway.” This competition serves as a platform for emerging designers to showcase their talent while infusing elements of Chinese heritage into their creations. The runway displays featured designs that exuded maturity, modernity, and subtlety, reflecting a newfound confidence among contemporary Chinese designers.
What’s remarkable about “The Fashion Master” is its inclusivity, welcoming designers regardless of their educational background, whether they’ve studied in Europe, the USA, or Asia. This openness underscores the evolving landscape of Chinese fashion, where creativity knows no boundaries and diverse perspectives converge to shape the industry’s future.
Top designers participating in “The Fashion Master” unveiled their latest works, offering a glimpse into the upcoming fashion trends. Their creations serve as a barometer for the industry, setting the tone for what’s to come in the world of fashion.
During this season of Shanghai Fashion Week, attendees have the opportunity to immerse themselves in five main fashion shows and presentation events. Each event offers a unique experience, allowing attendees to choose based on their interests and preferences. However, it’s essential to stay updated and prepared by ensuring access to the right platforms, as most attendance lists and RSVPs are managed directly through WeChat mini-programs.
Overall, “The Fashion Master” segment exemplifies Shanghai Fashion Week’s commitment to fostering innovation, celebrating heritage, and providing a platform for emerging talent to shine. It’s a testament to the dynamic and ever-evolving nature of the Chinese fashion landscape, where creativity and cultural identity intertwine to create captivating designs that captivate audiences worldwide.
XINTIANDI FASHION SHOWS
Xintiandi Fashion Shows epitomize the essence of Shanghai Fashion Week, serving as the focal point for fashion enthusiasts, industry insiders, and media alike. Situated in the heart of Shanghai, within the iconic landmark of Xintiandi, this event commands attention with its blend of sophistication, creativity, and cultural significance.
As the main highlight of Shanghai Fashion Week, Xintiandi Fashion Shows draw an impressive crowd of 40,000 visitors and garner the attention of 150 international and local media representatives each season. The sheer scale of attendance underscores the event’s importance within the global fashion calendar and its reputation as a must-visit destination for anyone passionate about style and innovation.
What sets Xintiandi Fashion Shows apart is its ability to showcase a diverse range of brands, spanning established fashion houses, independent designers, and international labels. This inclusivity ensures a dynamic and eclectic mix of styles and aesthetics, catering to the varied tastes of attendees and reflecting the vibrant tapestry of the global fashion landscape.
The setting of Xintiandi, with its historic charm juxtaposed against modern architecture, provides a fitting backdrop for the runway extravaganzas and presentation events. Attendees are treated to an immersive experience that seamlessly blends tradition with contemporary flair, further enhancing the allure of the event.
For designers, Xintiandi Fashion Shows offer a prestigious platform to unveil their latest collections and make a lasting impression on a discerning audience. It’s a chance to showcase their creativity, craftsmanship, and vision for the future of fashion, solidifying their place within the industry.
In essence, Xintiandi Fashion Shows epitomize the spirit of Shanghai Fashion Week, celebrating innovation, diversity, and the power of expression through clothing. It’s a celebration of style, culture, and creativity that leaves a lasting impact on all who have the privilege of attending.
LABELHOOD
Labelhood stands as a trailblazing force within the fashion community, dedicated to empowering the younger generation to cultivate their unique sense of style and expression. Embracing the idea that fashion is more than just clothing—it’s a powerful form of communication that fosters connections and sparks conversations—Labelhood champions inclusivity and creativity in the industry.
At the heart of Labelhood’s ethos is the concept of “democratizing” fashion, making it accessible and relatable to people from all walks of life, both in China and around the world. This vision is brought to life through innovative initiatives and events that break down barriers and invite participation from the broader community.
One such initiative is the LABELHOOD Flag Pioneer Art and Fashion Festival, a groundbreaking event that marks the first open-to-public festival of its kind in China. This festival transcends traditional fashion showcases by incorporating dynamic runway shows, static presentations, and a myriad of artistic elements, including music, performances, art installations, and multimedia experiences.
By blending fashion with art, music, and performance, Labelhood creates a multi-dimensional platform where creativity knows no bounds. Attendees are not just passive observers but active participants in a vibrant celebration of self-expression and cultural exchange.
Through the LABELHOOD Flag Pioneer Art and Fashion Festival, Labelhood not only spotlights emerging designers and trends but also fosters a sense of community and collaboration within the fashion industry. It’s a testament to the power of fashion as a catalyst for change and a medium for cultural dialogue and expression.
In essence, Labelhood’s pioneering approach to fashion goes beyond mere aesthetics—it’s about fostering a sense of belonging, encouraging exploration, and inspiring individuals to embrace their unique identities. By democratizing fashion and embracing diversity, Labelhood is shaping the future of the industry one innovative event at a time.
SHANGHAI INTERNATIONAL FASHION SHOWCASE
The Shanghai International Fashion Showcase is a prestigious event that brings together renowned international brands to showcase their latest collections and captivate audiences with their distinctive styles and designs. In the spring/summer of 2019, the showcase was held in the elegant surroundings of the Xingye Taikoo Hui hall, providing the perfect backdrop for two standout international brand exhibitions.
Among the highlights of the showcase was the presentation by BEBE, a well-known women’s brand hailing from the United States. With its signature blend of sophistication, glamour, and contemporary flair, BEBE has long been celebrated for its chic and versatile clothing and accessories. At the Shanghai International Fashion Showcase, BEBE treated attendees to a stunning display of its latest creations, showcasing the brand’s commitment to timeless elegance and modern femininity.
Another standout exhibition featured the work of Mikael Derderian, a Lebanese designer renowned for his enchanting creations often described as the work of a “magician who creates princesses.” Derderian’s designs exude romance, fantasy, and opulence, drawing inspiration from fairy tales and dreams. His meticulous craftsmanship and attention to detail have earned him a reputation as a master couturier, beloved by clients around the world for his ability to transform them into royalty with his exquisite gowns and ensembles.
Together, these international brand exhibitions at the Shanghai International Fashion Showcase offered attendees a glimpse into the diverse and dynamic world of fashion, showcasing the talents of designers from different corners of the globe. From the chic sophistication of BEBE to the magical allure of Mikael Derderian’s creations, each exhibition left a lasting impression, reaffirming Shanghai’s status as a global hub of style and creativity.
GALALAND
Galaland emerges as a beacon of innovation and creativity within the Shanghai Fashion Week (SFW) landscape, marking a significant addition to the fashion scene through its unique approach and dedication to excellence. With meticulous planning spanning an entire year, Galaland sets the stage to showcase high-quality brands from both domestic and international origins.
Galaland’s inaugural showcases serve as a tantalizing preview, offering a glimpse into the diverse array of brands poised to make their mark on the fashion world. These small-scale introductions serve to pique the curiosity of attendees and build anticipation for the grand debut during the spring/summer of 2019 at Shanghai Fashion Week.
Embracing the theme of “Dan,” which translates to the rising sun, Galaland encapsulates the essence of new beginnings and the promise of a bright future. The rising sun symbolizes the dawn of a new day, evoking feelings of hope, vitality, and renewal. This theme not only reflects the spirit of Galaland as a burgeoning fashion platform but also underscores its commitment to innovation and pioneering spirit.
As a new platform within Shanghai Fashion Week, Galaland seeks to carve out its own identity by championing emerging talent, fostering creativity, and pushing the boundaries of conventional fashion norms. By embracing the symbolism of the rising sun, Galaland embodies a sense of optimism and excitement, signaling a fresh chapter in the ever-evolving narrative of Chinese fashion.
With its focus on quality, innovation, and forward-thinking design, Galaland promises to be a catalyst for change within the fashion industry, inspiring both creators and consumers alike. As the sun rises on this new venture, Galaland stands ready to illuminate the path forward, shaping the future of fashion with its boundless energy and unwavering commitment to excellence.